Let's get you sleeping better tonight.
Over 10,000+ Happy Customers
Calm to soften the evening, Sleep to see you through the night. One drink from 6pm, two capsules before bed. That is the whole routine.
Deeper, more consistent sleep
Fewer night-time wake-ups
Evening wind-down support
Sleep Capsules Always included
1 pouch · 56 capsules · 28 nights
This is the Calm that comes with it.
Sold out
Orange & Yuzu
Sold out
Wild Berry
They do different jobs at different points in the evening. Calm is a magnesium and botanical drink for the wind-down hours, when you want to stop carrying the day around. Sleep is a capsule you take right before bed. Most people who buy one end up buying the other, so the bundle is just the routine in one box.
One box of Calm (20 sachets, Orange & Yuzu or Wild Berry) and one pouch of Sleep Capsules (56 capsules, 28 nights). Both are made in the UK, third party tested and melatonin free.
One Calm stick in water any time between 6pm and 9pm. Two Sleep capsules 30 to 60 minutes before bed. That's the whole routine. No tracking, no timing rules to get wrong, and you can take both on the same night.
Calm comes in Orange & Yuzu and Wild Berry. Both are sugar free, lightly sweetened with stevia and designed to taste like something you'd actually want at 8pm rather than a supplement you tolerate. The capsules are unflavoured and easy to swallow.
Give it a full month of consistent evenings before you judge it. Magnesium works best when it's topped up daily rather than taken occasionally, which is exactly why we sell it as a routine rather than a one off. Some people notice the wind-down part in the first week.
Suitable for adults. Not suitable if you're pregnant, breastfeeding or under 18. If you're taking prescription medication or have a health condition, speak to your GP or pharmacist first. Full ingredients and allergens are listed on each product page.
Calm, per sachet
Magnesium 150mg, 40% of your daily reference intake, as citrate and bisglycinate. Vitamin C, vitamin B6 and pantothenic acid, each at 100%. Lemon balm and chamomile.
Sleep, per two capsules
Magnesium 170mg, 45% of your daily reference intake, as bisglycinate. Zinc, vitamin D3, vitamin B6 and folate, each at 100% or above. Ashwagandha, passionflower, lemon balm and saffron.
Both
No melatonin. No sugar. No artificial colours or preservatives. Suitable for vegans and vegetarians.
Not suitable during pregnancy or breastfeeding, or if you are under 18. If you take medication or are under medical supervision, speak to your doctor first.
Full ingredients and nutritionals
NOT ANOTHER 'SLEEP HACK'
You've probably tried a few things.
If bedtime still feels like something you brace for, it's not you. You've just been fixing one half of the night.
So why does nothing stick?
Here's why nothing stuck.
The night has two halves.
Most sleep products only help with one.
You're in bed, but your brain's still replaying the day and rehearsing tomorrow.
Calm, a gentle evening drink to quiet the noise.
One sachet mixed into cold water, anytime you're looking for a moment of calm.
You struggle drifting off, and when you finally do you just can't seem to stay there till morning.
Sleep, a nightly capsule to help you stay down.
Two capsules, 30 minutes before bed.
Most of us are a bit of both - so one thing was never going to do it. The Evening Routine supports both ends of the night: Calm for your evenings, Sleep for your nights.
Why twelve weeks?
We won't promise miracles by Tuesday
Good sleep comes back gradually, a few easier nights, then more of them, until rest just feels normal again.
The routine finds its place. The odd easier night starts to appear.
More of those good nights, and mornings that feel a little steadier.
Rest you don't have to think about. The ritual's just part of the evening now.
The habit's yours now, carry it on for as long as it serves you.
A typical experience, many people find their own rhythm, and results vary.
Choose your flavours
Two flavours, both calming.
Same gentle magnesium blend underneath. The only question is which one you'll reach for at the end of the day.
You'll receive 1 pack of capsules every month (56 capsules, 2 every night before bed). You can choose your flavour and change it at any point.
Like a handful of summer berries.
Tastes like
A wash of raspberry and redcurrant, bright and clean, with a fine thread of tartness keeping it lifted. Fruity, but never sugared.
Best over ice — your after-work cue to put the day down.
Like a sunset in a glass.
Tastes like
Warm, ripe sweet orange leads, golden and unhurried, then yuzu arcs through with a crisp, luminous twist. Bright and fading at once.
Best over ice — your after-work cue to put the day down.
Real customers
Join the flock
No optimisers. No biohackers. Just people who wanted their evenings back.
Proven by our customers
Don't just take our word for it
96% would recommend Counting Sheep to a friend.
*Based on a survey of 178 Counting Sheep customers, May 2026. Results are self-reported; individual experiences vary.
Loved by 10,000+ Happy Customers
Why Counting Sheep?
See why thousands of people are switching to Counting Sheep.
|
Alcohol | Wind down tea | CBD | |
|---|---|---|---|---|
| A measured dose of magnesium | ||||
| No sugar | ||||
| No alcohol | ||||
| Non-habit forming | ||||
| No next-day grogginess | ||||
| Taste delicious |
UK adults don't get the recommended amount of magnesium.
The magnesium gap
UK adults don't get the recommended amount of magnesium. When intake is measured against the RNI, the amount linked to optimal function, roughly 60% of the UK population falls below recommended levels.
The evidence
Magnesium by the numbers
Intake
6 in 10
UK adults fall short of the recommended magnesium intake.
NDNSThe body
300+
enzyme reactions in the body depend on magnesium.
NIH ODSForm matters
90%
absorption from bisglycinate, the form we use
NDNSSources below are independent and publicly available. They describe the role of magnesium as a nutrient and do not endorse any specific product.
Everything in it
Everything in both products, exactly as it appears on the pack.
| Nutrient | Amount | NRV |
|---|---|---|
| Pantothenic acid | 6mg | 100% |
| Vitamin B6 | 1.4mg | 100% |
| Vitamin C | 80mg | 100% |
| Magnesium | 150mg | 40% |
| Lemon balm extract 10:1, equivalent to | 100mg | – |
| Chamomile extract (20% apigenin) | 20mg | – |
NRV is the Nutrient Reference Value. No NRV has been established for lemon balm or chamomile.
Ingredients, Wild Berry
Inulin, Magnesium Citrate, Acidity Regulator (Citric Acid), Magnesium Bisglycinate, Natural Flavouring, Colour (Red Beet Extract), Vitamin C (Sodium Ascorbate), Sweetener (Steviol Glycosides from Stevia), Chamomile Extract (Matricaria recutita), Lemon Balm Extract (Melissa officinalis), Pantothenic Acid (Calcium Pantothenate), Vitamin B6 (Pyridoxine Hydrochloride).
Ingredients, Orange & Yuzu
Inulin, Acidity Regulator (Citric Acid), Magnesium Citrate, Natural Flavouring, Magnesium Bisglycinate, Vitamin C (Sodium Ascorbate), Sweetener (Steviol Glycosides from Stevia), Colours (Red Beet Extract, Beta Carotene), Chamomile Extract (Matricaria recutita), Lemon Balm Extract (Melissa officinalis), Pantothenic Acid (Calcium Pantothenate), Vitamin B6 (Pyridoxine Hydrochloride).
Flavoured food supplement with sweetener.
Allergens
Free from dairy, eggs, peanuts, tree nuts, wheat, soybeans, fish, crustacean shellfish and sesame. Full allergen information
How to take it
Add one sachet to 300ml of chilled water and stir until dissolved. Ice optional. Add more water for a lighter flavour. Do not exceed the stated dose.
What magnesium does
Magnesium contributes to normal psychological function and normal functioning of the nervous system. Pantothenic acid contributes to normal mental performance and normal energy-yielding metabolism. Vitamin C contributes to the reduction of tiredness and fatigue.
Storage
Store in a cool, dry place away from direct sunlight. Do not use if the seal is broken. Best before end, see sachet.
| Nutrient | Amount | NRV |
|---|---|---|
| Vitamin B6 | 2.8mg | 200% |
| Vitamin D3 | 10µg | 200% |
| Folic acid | 200µg | 100% |
| Magnesium | 170mg | 45% |
| Zinc | 10mg | 100% |
| Passionflower extract 4:1, equivalent to | 300mg | – |
| Ashwagandha root extract 5:1, equivalent to | 250mg | – |
| Lemon balm extract 10:1, equivalent to | 200mg | – |
| Saffron extract 4:1, equivalent to | 30mg | – |
NRV is the Nutrient Reference Value. No NRV has been established for the four botanical extracts.
Ingredients
Magnesium Bisglycinate, Passion Flower Extract (Passiflora incarnata), Bamboo Extract, Ashwagandha Root Extract (Withania somnifera), Zinc Bisglycinate, Lemon Balm Extract (Melissa officinalis), Saffron Extract (Crocus sativus), Vitamin B6 (Pyridoxine Hydrochloride), Vitamin D3 (Cholecalciferol), Folic Acid (5-Methyltetrahydrofolate), Capsule Shell (Bamboo Cellulose).
No melatonin.
The capsule
Our capsules are made with a bamboo cellulose shell, a natural, vegan alternative to gelatin. Suitable for vegans and vegetarians.
Allergens
Free from dairy, eggs, peanuts, tree nuts, wheat, soybeans, fish, crustacean shellfish and sesame. Full allergen information
How to take it
Two capsules before bed, 30 to 60 minutes before you want to be asleep. Do not exceed the stated dose.
What magnesium does
Magnesium contributes to a reduction of tiredness and fatigue, normal functioning of the nervous system, muscle function and normal psychological function.
Storage
Store in a cool, dry place away from direct sunlight. Do not use if the seal is broken. Best before end, see pouch.
Not suitable during pregnancy or breastfeeding. Not for anyone under 18.
Food supplements must not be used as a substitute for a varied and balanced diet and a healthy lifestyle. Do not exceed the stated dose.
If you are taking any medication or are under medical supervision, consult your doctor or healthcare professional before use. Discontinue use and consult a doctor if adverse reactions occur.
Keep out of sight and reach of children.
Dosage Health Ltd, 167 to 169 Great Portland Street, 5th Floor, London W1W 5PF.
Common questions
Frequently Asked Questions
Yes. Pick Orange & Yuzu or Wild Berry above. If you can't decide, most people start with Orange & Yuzu and switch later. You can change flavour on any future delivery from your account.
No, and the pack sizes are built around that. Sleep is 56 capsules, so 28 nights, because it's the part of the routine that does its best work as a habit. Calm is 20 sticks rather than 28 on purpose. Nobody's Tuesday evening looks like their Saturday, so we sized it for the evenings you actually want it, around five a week. Use them together, or use Calm on the evenings that need it and keep the capsules nightly.
Tear one stick into 250 to 300ml of cold water, stir or shake for a few seconds, and drink. It dissolves quickly and doesn't need to be cold, but most people prefer it that way.
It's the backbone of both products. Magnesium contributes to normal psychological function, normal functioning of the nervous system and a reduction of tiredness and fatigue. We use bisglycinate and citrate forms, which are gentler on the stomach than the cheaper oxide you'll find in most supermarket supplements.
No. Neither product contains melatonin. It's prescription only in the UK anyway, and we'd rather build a routine you can stay on than something you have to come off.
Both products are vegan, gluten free, sugar free and free from the 14 major allergens. Everything is made in the UK in a BRC certified facility and third party tested. Full ingredient lists are on each product page.
If you're taking prescription medication or have a health condition, check with your GP or pharmacist first. Not suitable if you're pregnant, breastfeeding or under 18. Don't exceed the stated dose, and don't double up if another supplement you take already contains magnesium.
Your Evening Routine arrives every 4 weeks, which matches how long the box lasts. You can skip a delivery, change your flavour, push the date back or cancel entirely from your account in a couple of clicks. No phone call, no email chain, no minimum term.
Free UK delivery on every order. Orders placed before midday on a working day ship the same day and usually arrive in 1-2 working days.
