If any of these sound familiar, it is probably for you:

• Your mind won't switch off at bedtime, even when your body is exhausted
• You fall asleep fine but wake through the night and never feel fully restored
• You lie awake at 2am or 3am with no obvious reason why
• You've tried melatonin, magnesium or a sleep tea and felt a bit underwhelmed
• You're going through a season of life that's disrupting your sleep, parenting, perimenopause, a demanding job, or just the general weight of modern life
• You want something natural, easy to stick to, and free from tracking or optimisation pressure
• You're done with sleep feeling like another thing to fail at

Counting Sheep is for people who just want something that works. No hacking, no apps, no rigid protocols. Just a calm evening ritual that helps you switch off and wake up feeling like yourself.

It is a natural food supplement, not a pharmaceutical sleeping pill.

The Sleep Capsule uses bioavailable nutrients and botanical extracts that work alongside your body's existing systems rather than forcing sedation. No melatonin, no habit-forming sedatives. Just vitamins, minerals, and handpicked plant extracts in vegan capsules, manufactured in UK GMP facilities and third-party tested. Designed for clear mornings and everyday reliability, without the fog that comes with prescription options.

It won't knock you out. It is not a sedative.

The Sleep Capsule is gentle evening support designed to help you feel ready for sleep, not to force it. Most people describe a gradual shift from feeling wired to feeling settled, fewer restless nights, fewer middle-of-the-night wake-ups, and mornings where they feel more like themselves. It is designed for the subtle move from can't switch off to finally ready for bed, not dramatic sedation.

The Sleep Capsule is melatonin-free and non-sedating.

Melatonin directly introduces a sleep hormone into your system, which can cause next-day grogginess, inconsistent results, or a mismatch with your natural rhythm. Prescription sleep medications work by forcing sedation and carry dependency risks.

The Sleep Capsule takes a different approach: supporting your body's own rest rhythm gently and consistently, so you get steadier nights without the morning fog or dependency concerns.

It is the combination that makes the difference.

A magnesium supplement addresses one piece of the puzzle. A herbal tea gives a brief, mild effect. The Sleep Capsule brings together several complementary nutrients and botanical extracts, each included at a meaningful dose, working together rather than in isolation.

It is a comprehensive evening support supplement, not a one-note remedy. The result is broader, more consistent support across the whole night, not just the moment you close your eyes.

It is made for real people with real lives, not elite sleep optimisers.

It is especially for you if:

• Your mind won't switch off, no matter how tired you are
• You are a parent surviving on broken sleep and desperately want a few solid hours
• You have tried the basics and they have not been enough
• Sleep feels like one more thing to get wrong
• You want something natural, thoughtfully made, and easy to actually keep doing

If rest should feel simple rather than earned, this is your gentle ally.

No. The Sleep Capsule is non-habit forming and non-addictive.

It contains no melatonin, no sedatives, and no dependency-causing ingredients. Non-habit forming means no physical withdrawal if you stop, no need to increase the dose over time, and no sleep crash if you miss a night. Forget one evening? No problem. Just pick it back up the next night.

No. The Sleep Capsule is designed for clear, refreshed mornings.

Unlike sedatives, it supports rest through gentle evening wind-down rather than forcing drowsiness. Most people wake feeling more like themselves, with steady energy rather than that medicated fog. Next-day clarity is as much a part of the design as better nights.

Take two capsules with water, 30 to 60 minutes before bed, ideally after eating.

This timing allows the nutrients to absorb gently while you wind down. It is a flexible ritual rather than a rigid rule. Pairing it with something you already do in the evening, dimming the lights, making a herbal tea, doing your skincare, helps make it an easy anchor for your wind-down routine.

Two capsules per night is the recommended dose for most people.

Each capsule delivers precise amounts of every active ingredient, calibrated to work together rather than in isolation. There is no need to adjust up or down. If you are particularly sensitive to supplements, you can start with one capsule for the first three to four nights before moving to two. Two capsules is where the full effect is.

We would recommend swallowing them whole if you can.

The veggie capsule is designed to protect the ingredients until they reach the right point in your digestive system, which is where absorption happens. Opening them disrupts that process and can reduce effectiveness. It is also worth knowing the powder inside is quite bitter on its own.

The capsules are smooth and standard-sized. Most people find them straightforward to take with a full glass of water.

No need to worry. Just pick it back up the following evening.

The Sleep Capsule works cumulatively over time, so one missed night won't undo your progress. There is no doubling up needed and no withdrawal from skipping. Consistency over weeks matters far more than perfection every single night.

Yes, across the board.

The Sleep Capsule is suitable for vegans and vegetarians. It contains no gluten, no dairy, and no GMO ingredients. There are no artificial colours, preservatives, fillers, or common allergens. Just nutrients and botanical extracts in a clean, bioavailable format, made in UK GMP facilities and independently tested for purity batch by batch.

Every ingredient is included at a dose that does something meaningful.

We do not use trace amounts added purely for label appeal, and we do not go unnecessarily high either. Each ingredient is chosen in its most bioavailable form, which means your body can actually absorb and use it rather than passing most of it through.

Exact amounts per serving are shown on the label. GMP manufacturing and third-party testing ensure what is on the label is what is in every capsule.

None whatsoever.

Every ingredient in the Sleep Capsule is chosen specifically to support your evening wind-down. There is nothing in the formula that could interfere with your ability to relax or sleep. You can take it with confidence that it won't work against your wind-down efforts.

No, and that is a deliberate choice.

Introducing melatonin directly can cause next-day grogginess, headaches, or inconsistent results, and there are ongoing questions around long-term use. Rather than adding melatonin to the formula, the Sleep Capsule includes nutrients that support your body's own natural processes, alongside botanical extracts traditionally associated with relaxation and rest.

The result is gentler, more consistent support, without forced hormone spikes or the grogginess that can follow.

Always check with your healthcare provider first if you are on medication or managing a health condition.

The Sleep Capsule uses well-tolerated nutrients and botanical extracts at considered doses, and is designed to be broadly compatible. That said, your doctor or pharmacist knows your full picture and is best placed to confirm it is right for you. We make it as clean and straightforward as possible, but personalised advice always comes first.

No. The Sleep Capsule is not suitable during pregnancy or breastfeeding.

The body is particularly sensitive to change during these times, and it may also be best to avoid use if you are trying to conceive. Please speak to your GP for personalised guidance.

If you are on medication, under medical supervision, or managing a health condition, yes, please speak to your doctor first.

For most healthy adults, the Sleep Capsule is straightforward to use. But your healthcare provider knows your individual circumstances and can confirm it is a good fit for you. We would always rather you check than be caught off guard.

The Sleep Capsule is made in the UK in GMP-certified manufacturing facilities.

GMP stands for Good Manufacturing Practice, the highest standard for supplement production. Every batch goes through strict quality controls at each stage of production, from raw ingredient sourcing through to final encapsulation. Independent third-party laboratories then test every batch for purity, potency, and the absence of contaminants.

What is on the label is what is in every capsule.

For most people it builds gradually, though some notice a calmer evening from the very first night.

The first week tends to bring a subtle reset, a growing sense of ease at bedtime that was not there before. By week three or four, steadier nights and clearer mornings start to feel normal rather than occasional. By 90 days, most people describe their sleep as reliably better rather than hit and miss.

Your body learns the ritual. The benefits layer up over time.

Give it at least 30 days of consistent use before making a judgement.

That is not an arbitrary number. The first couple of weeks are about your body adjusting and nutrient levels building. The real shift, fewer wake-ups, steadier nights, clearer mornings, tends to show up properly in weeks three and four. Thirty days gives you a genuine picture without an endless wait.

If it is not clicking by then, get in touch. We want what works for you.

Realistic expectations, in order of when most people notice them:

• Week one: easier evenings, less of that wired-but-tired feeling, a growing sense of calm at bedtime
• Weeks two to four: falling asleep more easily, fewer wake-ups through the night, mornings that feel less like survival
• Month two and beyond: more consistent sleep, steadier energy during the day, nights that feel reliable rather than unpredictable

Not every night will be perfect. Life happens. But the overall pattern shifts toward better, and that compounds over time.

It won't fix them, but it can make them easier to manage.

The Sleep Capsule works best alongside simple habits rather than instead of them. Consistent bedtimes, less screen time before bed, cutting off caffeine earlier in the day. These things still matter. What the capsules do is take the edge off the noise that makes those habits hard to stick to, so the choices you are already trying to make feel a little easier to follow through on.

High stress and chaotic schedules will still challenge your sleep sometimes. That is human. The Sleep Capsule tips the odds toward better nights rather than promising perfect ones.

Unfortunately not once your order is placed.

Please double-check your address at checkout before confirming. If you spot a mistake immediately after ordering, email us straight away at hello@lovecountingsheep.com and we will do our best to help, but we cannot guarantee a change once your order is in motion.

For subscription orders, you can update your shipping address anytime from your customer portal. Just make sure any changes are saved before your next order is processed.

Add your items to your cart and head to checkout. You will see a field labelled Discount code or gift card on the checkout page. Enter your code, click Apply, and your discount will appear in the order summary before you pay.

A couple of things worth knowing:

• If you are using Shop Pay, you may need to log into your Shop Pay account before the discount field appears
• If your code came from one of our emails, it may auto-apply when you click through. Check your order summary to confirm it has been applied

Here are the most common reasons a code might not apply:

• Expired or no longer active: promo codes run for a limited time and may have ended
• Not applicable to your order: WELCOME10 is only valid on a first subscription order for our 1 Person or 2 People plans. It does not work on one-time purchases
• Already used: WELCOME10 is limited to one use per customer, for new customers only
• Combining codes: only one discount code can be applied per order. WELCOME10 cannot be used alongside other offers
• Typo or extra spaces: codes are case-sensitive, so double-check it matches exactly

If you have checked all of the above and it is still not working, email us at hello@lovecountingsheep.com with the code and a screenshot if you can, and we will get you sorted.

It depends on how you order:

• One-time purchase: flat rate of £2.95 within the UK
• Subscription: free on every order, including your first

Yes, on all subscription orders.

Every subscription order ships free, from your very first delivery through to every recurring one after that. It is one of the main perks of subscribing alongside the saving on the product itself. You never have to think about it, and your Sleep Capsules arrive automatically before you run out.

One-time purchase orders are charged a flat £2.95 within the UK.

We offer next day delivery on orders placed before 12pm, Monday to Friday.

Orders placed after 12pm, or over the weekend, will be dispatched the next working day. You will receive a dispatch confirmation email with tracking information once your order is on its way.

If your order has not arrived within three working days of your dispatch confirmation, please get in touch at hello@lovecountingsheep.com and we will look into it.

If you have used your first pack consistently for 30 days and are not feeling the difference, we will refund you, even if the pack is open.

Here is how to claim:

1. Email us at hello@lovecountingsheep.com within 30 days of receiving your first pack
2. Tell us a little about how you got on. It genuinely helps us improve, and sometimes we can suggest small tweaks to timing or consistency that make a real difference
3. We will process your refund to your original payment method

A few things to be aware of:

• The guarantee applies to your first pack only, whether that was a one-time purchase or a subscription order
• One claim per customer
• You do not need to send the pack back
• If you are on a subscription, claiming a refund does not automatically cancel future orders. Please cancel separately in your customer portal to avoid being charged again

Email us at hello@lovecountingsheep.com with your order number.

Whether it is an unopened return or a 30-Day Sleep Guarantee claim, we handle everything from there. Please do not send anything back without speaking to us first.

Once your refund is approved, here is what to expect:

• We process your refund within 3 working days of approval
• Your bank or card provider then typically takes a further 5 to 10 working days to return the funds to your account

In total, please allow up to 13 working days from approval to see the money back. If it has been longer than that, drop us a note at hello@lovecountingsheep.com and we will chase it up.

Log into your customer portal at any time to make changes. From there you can:

• Change your delivery frequency anywhere from 5 to 12 weeks
• Update your shipping address
• Update your payment details
• Skip an upcoming order if you are stocked up
• Bring your next order forward if you are running low

Make sure any changes are saved before your next order is processed. Changes made after an order has been placed will take effect from the following order.

You can pause your subscription for 1, 2, or 3 cycles directly in your customer portal.

Log in, head to your subscription, select Pause, and choose how long you would like to pause for. Your subscription resumes automatically once the pause period ends.

If you need a longer break, you can pause again when the first pause ends or get in touch at hello@lovecountingsheep.com and we will help sort something out.

You can cancel anytime in your customer portal, no need to email us or wait for a reply.

Log in, head to your subscription, and select Cancel. A couple of things to keep in mind:

• Cancellations take effect from your next order. If your upcoming order has already been processed, that one will still ship
• If you just need a break rather than a full cancellation, pausing for 1, 2, or 3 cycles is a good alternative
• Once cancelled you can resubscribe anytime, but please note the WELCOME10 discount is for new customers only

Your subscription is charged automatically on the day your next order is processed, using the card saved at checkout. The amount and frequency will always match what is shown in your order summary and customer portal.

A few things worth knowing:

• Heads-up email: we send a reminder 3 days before your next charge so you have time to skip, pause, update your details, or make any changes before the order goes through
• Updating your card: you can change your payment details anytime in your customer portal, handy if your card expires or you switch banks
• If a payment fails: we will automatically retry over the next few days. If it still does not go through, we will email you to update your details
• Cancelling future charges: fully self-serve in your customer portal at any time

If you ever spot a charge you were not expecting, email us at hello@lovecountingsheep.com and we will look into it straight away.

Head to lovecountingsheep.com/a/account/login and enter the email address you used when ordering.

We will send a 6-digit verification code to that email. Enter it on the login screen and you are in. No password to remember.

The code expires quickly, so check your inbox straight away. If it is not there within a couple of minutes, check your spam, junk, or promotions folder before requesting a new one.

Run through these checks first:

• Use the email you ordered with: your account is tied to the address used at checkout. If you have used more than one email address with us, try each one
• Check spam, junk, and promotions folders: verification code emails occasionally end up there
• Request a fresh code: codes expire quickly, so if yours timed out just request a new one
• Check for typos or spaces: codes are case-sensitive and should be entered exactly as received

If none of the above works, email us at hello@lovecountingsheep.com from the address you ordered with and we will get you back in.

Email us at hello@lovecountingsheep.com from the address linked to your account, with the subject line Account deletion request.

We will confirm receipt and process your request within 30 days, in line with UK GDPR.

A few things to note before you request deletion:

• If you have an active subscription, please cancel it in your customer portal before requesting account deletion
• Deletion is permanent. Your order history, saved details, and subscription information will all be removed
• We may need to retain certain records such as order receipts for legal and accounting purposes, but no marketing or personal data will be kept