Backed by science, built for sleep
Explore the research and evidence behind every ingredient we use.
The science behind the switch-off.
Most sleep products target melatonin. We focus on what's stopping you getting there - the part of the evening when your mind simply won't let go.
56%
More than half of people we surveyed dread going to bed, knowing they'll either lie awake or wake through the night.
1 in 3
say staying asleep is their biggest sleep struggle - more than falling asleep, waking early, or daytime tiredness.
8 in 10
people don't wake up feeling ready for the day. Most reach for their phone before they've even opened their eyes properly.
Based on a Counting Sheep sleep survey of 1,056 respondents recruited via Meta (Facebook/Instagram), September 2025. Respondents self-selected via a sleep quiz ad. Results reflect survey participants and are not weighted to represent the general UK population.
We target the cause, not the symptom.
An overstimulated nervous system that never fully unwinds.
Quiet the mind
A racing brain at 11pm isn't a sleep problem - it's a nervous system problem. Passionflower, lemon balm and saffron work on GABA pathways and cortisol response to calm mental noise before it keeps you awake.
Release the body
Physical tension keeps the nervous system alert. Magnesium bisglycinate and ashwagandha work together to ease muscle tension, lower cortisol, and create the physical conditions your body needs to let go.
Build rest from within
We don't override your sleep hormones - we give your body the raw materials to produce them naturally. Vitamin B6, folate and D3 support the melatonin and serotonin pathways your body already knows how to use.
Why no melatonin?
We made a deliberate choice not to include melatonin. Supplementing it directly can disrupt your body's own production over time. Everything in our formula is designed to support your natural sleep system - not substitute for it.
What's inside
Our formula combines three powerful pillars of sleep science
Neuro-Calm Complex
Calms the nervous system for deep relaxation
CALMING BOTANICAL
Passionflower Extract
Nature's anxiety reliever
A botanical traditionally associated with relaxation and sleep support. Included in our Neuro-Calm Complex. Increases GABA levels in the brain to promote calmness without drowsiness.
EVENING BOTANICAL
Lemon Balm Extract
Soothes racing thoughts
Reduces cortisol and promotes alpha brain waves associated with relaxed alertness.
PREMIUM BOTANICAL
Saffron Extract
Mood elevation support
Supports serotonin and dopamine balance for improved mood and sleep quality.
Physical Relaxation Matrix
Releases muscle tension and stress
ESSENTIAL MINERAL
Magnesium Bisglycinate
Muscle relaxation mineral
Magnesium contributes to normal psychological function and to the reduction of tiredness and fatigue. Included in its highly bioavailable bisglycinate form for gentle absorption.
ADAPTOGEN BOTANICAL
Ashwagandha Root Extract
Stress resilience builder
Used to support the body during periods of stress. Lowers cortisol levels and helps the body adapt to stress for better sleep onset.
ESSENTIAL MINERAL
Zinc
Sleep cycle regulator
Supports melatonin production and helps regulate circadian rhythm for consistent sleep.
Metabolic Co-Factor Blend
Optimizes sleep chemistry
KEY VITAMIN
Vitamin B6
Neurotransmitter catalyst
Vitamin B6 contributes to normal psychological function and to the regulation of hormonal activity. Essential for converting tryptophan to serotonin and melatonin for natural sleep cycles.
B-VITAMIN
Active Folate (as 5-Methyltetrahydrofolate)
Brain health supporter
Supports neurotransmitter synthesis and reduces homocysteine for better sleep quality.
SUNSHINE VITAMIN
Vitamin D3
Sleep duration enhancer
Vitamin D contributes to normal muscle function and to the normal function of the immune system. Regulates sleep-wake cycles and supports immune function during restorative sleep.
Honest results. Realistic timelines.
Sleep support isn't overnight. Here's what most people notice - and when.
Days 1–7
The Reset
You may notice it's easier to settle in the evening - less wired, a growing sense of quiet at bedtime. Subtle, but real. Your nervous system is beginning to respond.
Days 8–30
Finding Your Rhythm
Falling asleep comes more easily. Fewer middle-of-the-night wake-ups. Mornings feel a little clearer. Your routine is becoming a ritual.
Days 30–90
Deeper Benefits
More consistent deep sleep. Calmer evenings. Steadier mood. Sleep begins to feel like something you can trust rather than something you dread.
90 Days+
Long-Term Stability
This is where it compounds. Sleep supports your days. Your days support your sleep. The ritual feels automatic. Rest feels like yours again.
Bodies are different. Some people feel a shift within days; for others it takes a little longer. What matters is consistency - and your next good night's sleep is closer than it might feel right now.
Trust is built through rigour, not promises.
Every batch. Every ingredient. Every time.
UK GMP Manufacturing
Every batch produced in Good Manufacturing Practice certified facilities. Pharmaceutical-grade quality controls at every step, from raw ingredients to finished capsules.
Third-Party Tested
Independent labs verify every batch for purity, potency, and the absence of contaminants. You don't have to take our word for it.
Bespoke Formulation
Nothing off the shelf. Every formula is developed from the ground up, with ingredient forms and doses chosen for bioavailability and synergy.
Optimal Dosing
Every ingredient included at a dose that does something meaningful. No trace amounts, no excess. Just the right amount to work naturally with your body.
Vegan & Clean
Suitable for vegans and vegetarians. No artificial colours, preservatives, or common allergens. Nothing in here that doesn't need to be.
30-Day Guarantee
Sleep better or your money back. We believe in what we make, and we want you to feel the difference before you commit.
Free of Allergens
Our products do not contain common allergens.
Milk or its derivatives, e.g., milk caseinate, whey and yogurt powder etc.
Eggs or its derivatives, e.g., frozen yolk, egg white powder and egg protein isolates etc.
Peanuts or their derivatives, e.g., peanut oil, peanut flour and peanut protein etc.
Tree nuts or their derivatives, e.g., almond, cashew, walnut, pecan and pistachio etc.
Wheat or its derivatives, e.g., wheat flour, wheat starch and wheat protein etc.
Soybeans or their derivatives, e.g., soy flour, soy protein and soybean oil etc.
Fish or its derivatives, e.g., fish sauce, fish oil and fish protein etc.
Crustacean shellfish or their derivatives, e.g., shrimp, crab and lobster etc.
Sesame seeds or their derivatives, e.g., sesame oil, sesame flour and tahini etc.
Our capsules are made with a bamboo cellulose shell, a natural, vegan alternative to gelatin. Suitable for vegans and vegetarians.
10,000+ happy customers
Don't just take our word for it
"I was genuinely sceptical. I've tried everything, magnesium sprays, sleep teas, the lot. Took these for the first time on a Tuesday and by Thursday I noticed I was actually falling asleep instead of lying there running through my to-do list. That hasn't happened in years."
"My problem was never getting to sleep, it was staying there. I'd be wide awake at 2am, brain fully on, no idea why. Two months in and that's just... stopped. I don't want to jinx it but I genuinely can't remember the last time it happened."
"I carry a lot of anxiety and evenings were the worst. That horrible wired-but-exhausted feeling where you know you need to sleep but your brain won't cooperate. These have taken the edge off that in a way I didn't expect. I feel myself actually relaxing before bed now rather than just waiting for sleep to maybe happen."
"The thing nobody tells you about bad sleep is how it colours everything. Your patience, your mood, how you cope with small things. A month on these and my husband noticed before I did. I just seem more like myself again."
"Saw a difference within five days which I wasn't expecting at all. Not just falling asleep faster, actually waking up and not immediately feeling behind. That groggy, already-defeated feeling first thing has gone. Small thing but it changes your whole day."
"I work in finance and my brain just doesn't have an off switch. I'd fall asleep fine then wake up at 4am problem-solving. Been taking these for six weeks and the 4am thing has basically stopped. I'm not sure which ingredient does it and at this point I don't really care."
"What I really wanted was something that helped me wind down without leaving me foggy the next morning. Every sleep aid I'd tried before just made me feel groggy and slow. These are completely different. I feel calm going to bed and clear when I wake up. That combination is harder to find than it sounds."
"Honestly didn't notice much in the first couple of weeks and nearly gave up. Glad I didn't. By week three something had shifted. I was sleeping through more consistently and waking up actually wanting to get up. Three months later and it's become my non-negotiable evening routine."
"I'm a worrier by nature and bedtime was when all of it caught up with me. I'd spend an hour just lying there catastrophising. Something about taking these has made bedtime feel less loaded, like I've done something for myself rather than just hoping for the best. I wake up feeling fresher than I have in a long time."
"My partner bought these and I started taking them mostly to be supportive. That was eight weeks ago. I now panic slightly if we're running low. Sleep I'd completely written off as just being part of getting older turns out was fixable. Slightly annoying to admit"
"I was genuinely sceptical. I've tried everything, magnesium sprays, sleep teas, the lot. Took these for the first time on a Tuesday and by Thursday I noticed I was actually falling asleep instead of lying there running through my to-do list. That hasn't happened in years."
"My problem was never getting to sleep, it was staying there. I'd be wide awake at 2am, brain fully on, no idea why. Two months in and that's just... stopped. I don't want to jinx it but I genuinely can't remember the last time it happened."
"I carry a lot of anxiety and evenings were the worst. That horrible wired-but-exhausted feeling where you know you need to sleep but your brain won't cooperate. These have taken the edge off that in a way I didn't expect. I feel myself actually relaxing before bed now rather than just waiting for sleep to maybe happen."
"The thing nobody tells you about bad sleep is how it colours everything. Your patience, your mood, how you cope with small things. A month on these and my husband noticed before I did. I just seem more like myself again."
"Saw a difference within five days which I wasn't expecting at all. Not just falling asleep faster, actually waking up and not immediately feeling behind. That groggy, already-defeated feeling first thing has gone. Small thing but it changes your whole day."
"I work in finance and my brain just doesn't have an off switch. I'd fall asleep fine then wake up at 4am problem-solving. Been taking these for six weeks and the 4am thing has basically stopped. I'm not sure which ingredient does it and at this point I don't really care."
"What I really wanted was something that helped me wind down without leaving me foggy the next morning. Every sleep aid I'd tried before just made me feel groggy and slow. These are completely different. I feel calm going to bed and clear when I wake up. That combination is harder to find than it sounds."
"Honestly didn't notice much in the first couple of weeks and nearly gave up. Glad I didn't. By week three something had shifted. I was sleeping through more consistently and waking up actually wanting to get up. Three months later and it's become my non-negotiable evening routine."
"I'm a worrier by nature and bedtime was when all of it caught up with me. I'd spend an hour just lying there catastrophising. Something about taking these has made bedtime feel less loaded, like I've done something for myself rather than just hoping for the best. I wake up feeling fresher than I have in a long time."
"My partner bought these and I started taking them mostly to be supportive. That was eight weeks ago. I now panic slightly if we're running low. Sleep I'd completely written off as just being part of getting older turns out was fixable. Slightly annoying to admit"
Ready when you are
Your next good night is waiting.
Good sleep starts here.