Our Mission
We're here to make sleep feel good again.
Sleep has become stressful, over-engineered and hard to get right. We're here to change that.
The problem we saw
Somewhere along the way, sleep became something to fail at.
Modern life keeps our minds switched on long after our bodies are ready to rest. We lie awake replaying conversations, rehearsing tomorrow, carrying the weight of the day into the night.
And when we finally try to fix it, we're told to track it, hack it, optimise it, turning rest into yet another performance metric. Sleep starts feeling like pressure, not relief. Another item on the to-do list. Another thing we're not getting right.
What we believe instead
Rest shouldn't be earned. It should be easy.
We believe sleep isn't a performance to perfect, it's a practice to return to. Some nights are easy. Some aren't. We're here for all of them.
No tracking. No hacking. No complicated routines. Just a calm ritual, a thoughtfully formulated capsule, and the quiet confidence that rest will come.
We obsess over the formulation, sourcing and testing, so you don't have to. Because if something feels complicated, people don't stick with it. And real change only happens when things become habits.
Who are we for
This is for anyone tired of being tired
For the overthinkers and the light sleepers. The parents running on fumes. The minds that won't clock out at midnight. The people who've tried the apps, the trackers and the teas, and just want something that works.
We made Counting Sheep for you. We hope it becomes the easiest part of your evening.
Trust is built through rigour, not promises.
Every batch. Every ingredient. Every time.
UK GMP Manufacturing
Every batch produced in Good Manufacturing Practice certified facilities. Pharmaceutical-grade quality controls at every step — from raw ingredients to finished capsules.
Third-Party Tested
Independent labs verify every batch for purity, potency, and the absence of contaminants. We share the results. You don't have to take our word for it.
Bespoke Formulation
Nothing off the shelf. Every formula is developed from the ground up, with ingredient forms and doses chosen for bioavailability and synergy.
Optimal Dosing
Every ingredient included at a dose that does something meaningful. No trace amounts, no excess. Just the right amount to work naturally with your body.
Vegan & Clean
Suitable for vegans and vegetarians. No artificial colours, preservatives, or common allergens. Nothing in here that doesn't need to be.
30-Day Guarantee
Sleep better or your money back. We believe in what we make — and we want you to feel the difference before you commit.
10,000+ happy customers
Don't just take our word for it.
"I've tried everything. This is the only thing that actually works. Out like a light within 20 minutes."
"No groggy feeling in the morning. Genuinely wake up feeling restored. Can't recommend this enough."
"My anxiety was keeping me up every night. After a week I'm sleeping 7+ hours straight."
"Sceptical at first but the science backs it up. Second bottle in and sleep quality is noticeably better."
"Finally a sleep supplement without the melatonin hangover."
"Honestly shocked at how quickly this worked. First night I slept 8 hours without waking once."
"I've tried everything. This is the only thing that actually works. Out like a light within 20 minutes."
"No groggy feeling in the morning. Genuinely wake up feeling restored. Can't recommend this enough."
"My anxiety was keeping me up every night. After a week I'm sleeping 7+ hours straight."
"Sceptical at first but the science backs it up. Second bottle in and sleep quality is noticeably better."
"Finally a sleep supplement without the melatonin hangover."
"Honestly shocked at how quickly this worked. First night I slept 8 hours without waking once."