ROOTED IN SCIENCE
Backed by science, built for sleep
We target the cause, not the symptom. Most sleep products target melatonin. We target what's stopping you get there - an overstimulated nervous system that modern life never fully lets unwind.
ABOUT US
Make sleep feel good, again
Modern life has a habit of keeping our brains switched on long after our bodies are ready to power down. One minute you’re brushing your teeth, the next you’re mentally rewriting tomorrow’s to-do list and reliving that mildly awkward conversation from 10 years ago.
We’ve all been there.
10,000+ happy customers
Don't just take our word for it
"I was genuinely sceptical. I've tried everything, magnesium sprays, sleep teas, the lot. Took these for the first time on a Tuesday and by Thursday I noticed I was actually falling asleep instead of lying there running through my to-do list. That hasn't happened in years."
"My problem was never getting to sleep, it was staying there. I'd be wide awake at 2am, brain fully on, no idea why. Two months in and that's just... stopped. I don't want to jinx it but I genuinely can't remember the last time it happened."
"I carry a lot of anxiety and evenings were the worst. That horrible wired-but-exhausted feeling where you know you need to sleep but your brain won't cooperate. These have taken the edge off that in a way I didn't expect. I feel myself actually relaxing before bed now rather than just waiting for sleep to maybe happen."
"The thing nobody tells you about bad sleep is how it colours everything. Your patience, your mood, how you cope with small things. A month on these and my husband noticed before I did. I just seem more like myself again."
"Saw a difference within five days which I wasn't expecting at all. Not just falling asleep faster, actually waking up and not immediately feeling behind. That groggy, already-defeated feeling first thing has gone. Small thing but it changes your whole day."
"I work in finance and my brain just doesn't have an off switch. I'd fall asleep fine then wake up at 4am problem-solving. Been taking these for six weeks and the 4am thing has basically stopped. I'm not sure which ingredient does it and at this point I don't really care."
"What I really wanted was something that helped me wind down without leaving me foggy the next morning. Every sleep aid I'd tried before just made me feel groggy and slow. These are completely different. I feel calm going to bed and clear when I wake up. That combination is harder to find than it sounds."
"Honestly didn't notice much in the first couple of weeks and nearly gave up. Glad I didn't. By week three something had shifted. I was sleeping through more consistently and waking up actually wanting to get up. Three months later and it's become my non-negotiable evening routine."
"I'm a worrier by nature and bedtime was when all of it caught up with me. I'd spend an hour just lying there catastrophising. Something about taking these has made bedtime feel less loaded, like I've done something for myself rather than just hoping for the best. I wake up feeling fresher than I have in a long time."
"My partner bought these and I started taking them mostly to be supportive. That was eight weeks ago. I now panic slightly if we're running low. Sleep I'd completely written off as just being part of getting older turns out was fixable. Slightly annoying to admit"
"I was genuinely sceptical. I've tried everything, magnesium sprays, sleep teas, the lot. Took these for the first time on a Tuesday and by Thursday I noticed I was actually falling asleep instead of lying there running through my to-do list. That hasn't happened in years."
"My problem was never getting to sleep, it was staying there. I'd be wide awake at 2am, brain fully on, no idea why. Two months in and that's just... stopped. I don't want to jinx it but I genuinely can't remember the last time it happened."
"I carry a lot of anxiety and evenings were the worst. That horrible wired-but-exhausted feeling where you know you need to sleep but your brain won't cooperate. These have taken the edge off that in a way I didn't expect. I feel myself actually relaxing before bed now rather than just waiting for sleep to maybe happen."
"The thing nobody tells you about bad sleep is how it colours everything. Your patience, your mood, how you cope with small things. A month on these and my husband noticed before I did. I just seem more like myself again."
"Saw a difference within five days which I wasn't expecting at all. Not just falling asleep faster, actually waking up and not immediately feeling behind. That groggy, already-defeated feeling first thing has gone. Small thing but it changes your whole day."
"I work in finance and my brain just doesn't have an off switch. I'd fall asleep fine then wake up at 4am problem-solving. Been taking these for six weeks and the 4am thing has basically stopped. I'm not sure which ingredient does it and at this point I don't really care."
"What I really wanted was something that helped me wind down without leaving me foggy the next morning. Every sleep aid I'd tried before just made me feel groggy and slow. These are completely different. I feel calm going to bed and clear when I wake up. That combination is harder to find than it sounds."
"Honestly didn't notice much in the first couple of weeks and nearly gave up. Glad I didn't. By week three something had shifted. I was sleeping through more consistently and waking up actually wanting to get up. Three months later and it's become my non-negotiable evening routine."
"I'm a worrier by nature and bedtime was when all of it caught up with me. I'd spend an hour just lying there catastrophising. Something about taking these has made bedtime feel less loaded, like I've done something for myself rather than just hoping for the best. I wake up feeling fresher than I have in a long time."
"My partner bought these and I started taking them mostly to be supportive. That was eight weeks ago. I now panic slightly if we're running low. Sleep I'd completely written off as just being part of getting older turns out was fixable. Slightly annoying to admit"
BEDSIDE
Guides to better sleep
It's never been easier to transform your sleep.
Magnesium for sleep
Why the UK keeps reaching for it
Racing thoughts at night
Why they happen and how to soften them
Why waking up at 3am happens
And what your body is doing
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Sleep better, tonight.
Delivered right on time.
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Delivered to your door every 4 weeks.
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Our standards
Held to a higher standard
Every Counting Sheep formula is rigorously screened for allergens, contaminants and pesticides - because transparency is the foundation of a good night's rest.
Suitable for vegans and vegetarians, with no sugars, no GMO and no artificial colours or preservatives
Third Party Tested
Made to GMP standards




