Science-backed sleep
Transform your sleep
A calming blend of botanicals and nutrients that helps quiet a racing mind and ease you into sleep.
Fall asleep more easily
A calming blend of botanicals and nutrients that helps quiet a racing mind
Sleep through the night
Supports your body's natural sleep rhythm so you stay asleep longer
Wake up refreshed
Experience deep, restorative rest that leaves you feeling clear-headed
Calmer days start here
Wake up feeling more like yourself - clearer, calmer, more ready for the day
Modern living won't let us switch off
of people we surveyed say they feel foggy, exhausted or tired during the day - their sleep simply isn't restoring them.
Based on a Counting Sheep sleep survey of 1,056 respondents recruited via Meta (Facebook/Instagram) in September 2025. Respondents self-selected via a sleep quiz ad. Results reflect survey participants and are not weighted to represent the general UK population.are sleeping 6 hours or fewer per night - well below the NHS recommended 7–9.
Based on a Counting Sheep sleep survey of 1,056 respondents recruited via Meta (Facebook/Instagram) in September 2025. Respondents self-selected via a sleep quiz ad. Results reflect survey participants and are not weighted to represent the general UK population.of the people we surveyed say they can never switch their brain off. It's the racing mind, not the missing hours, that keeps us up.
Based on a Counting Sheep sleep survey of 1,056 respondents recruited via Meta (Facebook/Instagram) in September 2025. Respondents self-selected via a sleep quiz ad. Results reflect survey participants and are not weighted to represent the general UK population.












Over 10,000+ Happy Customers
Daily Sleep Capsules
Designed to support deeper, more consistent sleep - and clearer mornings.
-
Deeper, more consistent sleep
-
Fewer night-time wake-ups
-
Evening wind-down support
Choose your plan
100% Secure Checkout
Guaranteed Secure
Why Counting Sheep?
This gentle, restorative blend of essential nutrients and calming plant extracts supports your body’s natural sleep rhythm, helping you stay asleep through the night and wake feeling refreshed - not groggy. No melatonin. No habit-forming ingredients. Just calm, restorative support.
What it supports:
- Deeper, more consistent sleep
- Fewer night-time wake-ups
- Nervous system recovery
- Clear, refreshed mornings
Key ingredients, optimally dosed.
- Magnesium Bisglycinate - combines physical relaxation and mind support.
- Saffron - supports emotional wellbeing and relaxation.
- Ashwagandha - helps the body adapt to stress and prepare for sleep.
- Lemon Balm & Passionflower Extracts - calm the mind and prepare the body for rest.
- Zinc Bisglycinate - Zinc contributes to normal cognitive function. Works alongside magnesium and B6 as part of our formulation.
- Vitamin D3 - linked to healthy sleep quality and duration.
- Vitamin B6 - supports hormonal balance and sleep quality.
- Active Folate (as 5-Methyltetrahydrofolate) - the bioavailable form your body can actually use, supports neurotransmitter production.
How and when to take
Each pack of Sleep contains 56 capsules, designed to last 28 days.
Take 2 capsules around 30-60 minutes before you typically go to sleep.
Take daily.
Allergens
- Our capsules are made with a bamboo cellulose shell, a natural, vegan alternative to gelatin.
- Our capsules are suitable for vegan and vegetarians.
- No gluten, no dairy, GMO-free, and clean as it gets.
- No artificial colours, preservatives, fillers, or common allergens – just high-bioavailability nutrients and standardised plant extracts.
- Made in UK GMP facilities with third-party testing ensures purity you can trust night after night.
- We prioritised gentle digestion and absorption so your body feels supported, never unsettled.
Product Quality
Every ingredient we use is chosen for its proven role in
- Relaxation
- Stress reduction
- Cognitive clarity
- Sleep quality.
We combine calming botanicals with evidence-backed nutrients to support your circadian rhythm, ease nervous tension and encourage natural rest.
We believe trust is built through rigour, not promises.
- Made with natural, bio effective ingredients
- Bespoke formulas- nothing off the shelf
- Manufactured to highest quality standards
- Third-party tested
- Optimally dosed to deliver exactly what your body needs.
- Vegan and vegetarian suitable.
Is Counting Sheep for me?
If you've ever lain in bed at midnight rewriting tomorrow's to-do list, or woken up at 3am replaying a conversation from 2019, yes, probably.
Counting Sheep is for people who just want something that works. No tracking. No hacking. No new app to download or score to obsess over. Just a calm, trusted ritual that helps you switch off in the evening and wake up feeling like yourself.
It's especially for you if:
- Your mind won't switch off at bedtime, even when your body is exhausted
- You fall asleep fine, but wake up through the night and never feel fully restored
- You've tried melatonin, magnesium or a sleep tea and felt a bit underwhelmed
- You're navigating a season of life that's affecting your sleep - parenting, perimenopause, a demanding job, or just the general weight of modern life
- You want something natural, thoughtfully formulated, and easy to actually stick to
- You're done with sleep feeling like another thing to fail at
What our customers say
Reviews
I didn’t expect anything. But the first night I took it, I fell asleep so fast I thought something was wrong. I checked the clock in the morning - 8 hours had passed. No waking up. No tossing around. Just… sleep.
I kept waking up at 3am with my brain already writing tomorrow's to-do list. Every night, without fail. I've been taking this for three weeks and I genuinely can't remember the last time that happened. I didn't realise how much I'd normalised it.
The thing that got me was waking up and not immediately feeling behind. I've had that foggy, already-exhausted feeling for so long I thought it was just me. Turns out it wasn't just me.
I was a bit sceptical because I've tried magnesium before and felt nothing. This is different. I don't know if it's the combination of things in it but I just feel... calmer going to bed. Like I'm not bracing for a bad night anymore.
I take two capsules about half an hour before bed now and it's become the thing I actually look forward to. No groggy feeling the next day, nothing weird. Just proper sleep. I've recommended it to basically every parent I know.
What's inside
Our Ingredients
What it does
Why we chose it
The proof
The 3-in-1 capsule, engineered for a better night's sleep.
Active plant extracts designed to quiet the mind and prepare the central nervous system for rest before sleep begins.
Targets the body rather than the brain—specifically muscle relaxation and the management of stress hormones throughout the night.
Support ingredients that ensure your body has the raw materials needed to naturally produce sleep hormones like serotonin and melatonin.
Subscribe & save
Sleep better, tonight.
Delivered right on time.
Subscribe & save
Delivered to your door every 28 days.
-
£10 off your first orderExclusive for new customers
-
Free next day deliveryWhen you order before midday
-
Give £15, earn £15When you refer a friend
Subscription Refills
Recurring deliveries, on your schedule.
-
1 Month Delivery56 Capsules | 2 per day
-
For YouSave 30% when you bundle
-
Try for 30 days30 day money-back guarantee
Reviewed by 10,000 Happy Customers
Us vs. Them
See why thousands of people are switching to Counting Sheep.
|
|
Melatonin | Sleep Gummies | Pharmacy Sleep Aids | |
|---|---|---|---|---|
| Targets your nervous system | Masks it | Rarely | ||
| Non Habit-forming | Safe | ? | ||
| Heavy sedation | Never | Sometimes | Usually | |
| Grogginess | None | Frequent | ||
| Dosage | Optimal | Over | Under | |
| Bioavailability | High | |||
| Cost per serve | ££ | ££ | £ | ? |
| Natural | 100% | Synthetic |
Benefits that build over time
Most people feel the difference within 3 days. But real impact builds, so 30 days gives fair assessment without endless waiting.
- Easier unwinding in the evening
- Less mental noise
- A growing sense of calm at bedtime
- Falling asleep more easily
- Fewer night-time wake-ups
- Clearer mornings and steadier energy
- More consistent deep sleep
- Calmer evenings
- Improved emotional balance and focus
- Sleep feels steady and reliable
- Your nights support your days
- Your evening ritual feels automatic
This is where long-term wellbeing really takes hold.
Ready to start your journey?
Join 10,000+ people already sleeping better with Counting Sheep.
Save 20% + Free Shipping10,000+ happy customers
Don't just take our word for it
"I was genuinely sceptical. I've tried everything, magnesium sprays, sleep teas, the lot. Took these for the first time on a Tuesday and by Thursday I noticed I was actually falling asleep instead of lying there running through my to-do list. That hasn't happened in years."
"My problem was never getting to sleep, it was staying there. I'd be wide awake at 2am, brain fully on, no idea why. Two months in and that's just... stopped. I don't want to jinx it but I genuinely can't remember the last time it happened."
"I carry a lot of anxiety and evenings were the worst. That horrible wired-but-exhausted feeling where you know you need to sleep but your brain won't cooperate. These have taken the edge off that in a way I didn't expect. I feel myself actually relaxing before bed now rather than just waiting for sleep to maybe happen."
"The thing nobody tells you about bad sleep is how it colours everything. Your patience, your mood, how you cope with small things. A month on these and my husband noticed before I did. I just seem more like myself again."
"Saw a difference within five days which I wasn't expecting at all. Not just falling asleep faster, actually waking up and not immediately feeling behind. That groggy, already-defeated feeling first thing has gone. Small thing but it changes your whole day."
"I work in finance and my brain just doesn't have an off switch. I'd fall asleep fine then wake up at 4am problem-solving. Been taking these for six weeks and the 4am thing has basically stopped. I'm not sure which ingredient does it and at this point I don't really care."
"What I really wanted was something that helped me wind down without leaving me foggy the next morning. Every sleep aid I'd tried before just made me feel groggy and slow. These are completely different. I feel calm going to bed and clear when I wake up. That combination is harder to find than it sounds."
"Honestly didn't notice much in the first couple of weeks and nearly gave up. Glad I didn't. By week three something had shifted. I was sleeping through more consistently and waking up actually wanting to get up. Three months later and it's become my non-negotiable evening routine."
"I'm a worrier by nature and bedtime was when all of it caught up with me. I'd spend an hour just lying there catastrophising. Something about taking these has made bedtime feel less loaded, like I've done something for myself rather than just hoping for the best. I wake up feeling fresher than I have in a long time."
"My partner bought these and I started taking them mostly to be supportive. That was eight weeks ago. I now panic slightly if we're running low. Sleep I'd completely written off as just being part of getting older turns out was fixable. Slightly annoying to admit"
"I was genuinely sceptical. I've tried everything, magnesium sprays, sleep teas, the lot. Took these for the first time on a Tuesday and by Thursday I noticed I was actually falling asleep instead of lying there running through my to-do list. That hasn't happened in years."
"My problem was never getting to sleep, it was staying there. I'd be wide awake at 2am, brain fully on, no idea why. Two months in and that's just... stopped. I don't want to jinx it but I genuinely can't remember the last time it happened."
"I carry a lot of anxiety and evenings were the worst. That horrible wired-but-exhausted feeling where you know you need to sleep but your brain won't cooperate. These have taken the edge off that in a way I didn't expect. I feel myself actually relaxing before bed now rather than just waiting for sleep to maybe happen."
"The thing nobody tells you about bad sleep is how it colours everything. Your patience, your mood, how you cope with small things. A month on these and my husband noticed before I did. I just seem more like myself again."
"Saw a difference within five days which I wasn't expecting at all. Not just falling asleep faster, actually waking up and not immediately feeling behind. That groggy, already-defeated feeling first thing has gone. Small thing but it changes your whole day."
"I work in finance and my brain just doesn't have an off switch. I'd fall asleep fine then wake up at 4am problem-solving. Been taking these for six weeks and the 4am thing has basically stopped. I'm not sure which ingredient does it and at this point I don't really care."
"What I really wanted was something that helped me wind down without leaving me foggy the next morning. Every sleep aid I'd tried before just made me feel groggy and slow. These are completely different. I feel calm going to bed and clear when I wake up. That combination is harder to find than it sounds."
"Honestly didn't notice much in the first couple of weeks and nearly gave up. Glad I didn't. By week three something had shifted. I was sleeping through more consistently and waking up actually wanting to get up. Three months later and it's become my non-negotiable evening routine."
"I'm a worrier by nature and bedtime was when all of it caught up with me. I'd spend an hour just lying there catastrophising. Something about taking these has made bedtime feel less loaded, like I've done something for myself rather than just hoping for the best. I wake up feeling fresher than I have in a long time."
"My partner bought these and I started taking them mostly to be supportive. That was eight weeks ago. I now panic slightly if we're running low. Sleep I'd completely written off as just being part of getting older turns out was fixable. Slightly annoying to admit"
HOW IT WORKS
The pillars of a good night's sleep
Good sleep isn’t just about hours - it’s about quality, consistency, and how you feel when you wake up.
Consistency
Going to bed and waking up at similar times helps regulate your circadian rhythm - your body’s natural sleep clock.
Uninterrupted rest
While brief awakenings are normal, frequent disruptions reduce sleep quality and recovery.
Feeling refreshed
Good sleep means waking up mentally clear, emotionally balanced, and physically restored.
Our standards
Held to a higher standard
Every Counting Sheep formula is rigorously screened for allergens, contaminants and pesticides - because transparency is the foundation of a good night's rest.
Suitable for vegans and vegetarians, with no sugars, no GMO and no artificial colours or preservatives
Tested for heavy metals and free of glyphosate and AMPA
Third party tested and made to GMP standards
Common questions
Frequently Asked Questions
Take two Sleep Capsules with water, 30–60 minutes before bed, ideally after eating. This timing lets the bioavailable nutrients absorb gently while you wind down. It's a flexible ritual, not a rigid rule - pair it with dim lights or herbal tea for an easy evening anchor.
Some people notice calmer evenings from night one; most feel meaningful shifts after 3–7 days of consistent use. Deeper benefits - fewer wakings, better depth - build over 2–4 weeks as nutrient levels stabilise. For the full effect, give it 30 days: that's when steadier sleep patterns really take hold.
Yes - the Sleep Capsule is designed for gentle, everyday use. It's non-habit forming, so you can take two capsules nightly without worry of dependence. Consistency is actually what makes it work best, with benefits compounding over 30 days and beyond.
No. The Sleep Capsule contains no melatonin, sedatives, or dependency-causing ingredients. There's no physical withdrawal, no need for increasing doses, and no sleep crash if you miss a night. Forget one evening? No problem - just resume the next night.
No - the Sleep Capsule is designed for clear, refreshed mornings, never groggy or foggy. Unlike sedatives, it supports deeper rest through nervous system calming without lingering drowsiness. Most people wake feeling more like themselves, with steady energy rather than that medicated haze.
The Sleep Capsule is very gentle - most people experience zero side effects. A small minority might notice mild vivid dreams in the first week as the nervous system adjusts and deeper sleep is achieved, but this is uncommon. If anything feels off, pause and consult your doctor -we want restful nights and comfortable mornings.
Unfortunately, the Sleep Capsule is not suitable during pregnancy or breastfeeding. Hormonal pathways and the body in general can be very sensitive to change at this time, and it may also be best to avoid if you are trying to conceive. Please speak to your GP for personalised advice.
Always check with your healthcare provider if you're on medication or have existing health conditions - they know your full picture best. The Sleep Capsule uses well-tolerated nutrients at evidence-backed doses and is designed for broad compatibility, but individual circumstances vary.
Yes — suitable for vegans and vegetarians, gluten-free, dairy-free, and GMO-free. No artificial colours, preservatives, fillers, or common allergens — just high-bioavailability nutrients and standardised plant extracts, made in UK GMP facilities with third-party testing.
No - and that's a deliberate choice. Direct melatonin can cause next-day grogginess, headaches, or inconsistent results, and there are questions around long-term use. Instead, the Sleep Capsule nourishes your body's own melatonin pathways naturally, supporting more reliable rest without forced hormone spikes or an unnatural body clock.




